SEO for Tradies: Boost Your Local Rankings in Wollongong
Discover simple, effective SEO strategies tailored for tradies to get more local leads and grow your business online. Ideal for plumbers, electricians, and more.
Shannon Johnstone
May, 2025
SEO for Tradies: How to Get More Jobs Online
In today’s digital-first world, it’s not just big businesses that need an online presence—tradespeople like electricians, plumbers, carpenters, and builders also benefit massively from being found online. If you’re a tradie looking to get more jobs, SEO (Search Engine Optimisation) is one of the most powerful tools you can use to get in front of local customers actively searching for your services.
Why SEO Matters for Tradies
When someone’s hot water system bursts or their power goes out, the first thing they do is Google a local tradie. If your business doesn’t show up near the top of search results, you’re missing out on leads. Correctly implemented website seo can you help business with the following.
- Appear in Google when people search for services like “plumber in Wollongong” or “emergency electrician near me”
- Build trust with customers by having a professional-looking website that ranks well
- Compete with bigger businesses without paying for ads
- Get consistent, high-quality leads every month
Local SEO: Your Best Friend
Local SEO is crucial for tradies because most of your work comes from your immediate service area. If you do it well, your business will appear in the local map pack—that’s the section with the map and top 3 listings, which gets a lot of clicks. Local SEO is all about helping people in your service area find you, this should include the following.
- Setting up and optimising your Google Business Profile
- Getting reviews from happy customers
- Using location-based keywords like “roof repairs Shellharbour” or “garage door maintenance Sutherland Shire”
- Ensuring your business name, address, and phone number are consistent across the web
Tradie SEO Tips to Get Started
Want to start improving your rankings? Here are a few things you can do today:
- Build a mobile-friendly website that clearly shows what you do and how to contact you
- Use your main keywords throughout your site (e.g. “electrician in Illawarra”)
- Add service pages for specific jobs (e.g. “Switchboard Upgrades”, “Hot Water System Repairs”)
- Post helpful blog content like “How to know when your hot water system needs replacing”
- Get listed on online directories like hipages, Oneflare, and True Local
- Ask every customer to leave a review on your Google Business Profile
Done-for-You SEO for Tradies
If you’re too busy on the tools to worry about SEO, that’s where we come in. At Code Coast Digital, we help tradies and local service providers get found online, generate more leads, and grow their business—without wasting time on complicated marketing tactics.
We know what works, and we only take on a few clients per area to make sure you’re not competing with others in your niche.
Free SEO Resources
Looking to learn more about SEO and start making improvements on your own? Here are some excellent free resources to get you started:
- Google Search Essentials – Direct from Google: what you need to know about creating helpful, search-friendly content.
- Ubersuggest Free SEO Tool – Great for basic keyword research, site audits, and content ideas.
- Ahrefs SEO Learning Hub – A huge library of beginner to advanced SEO tutorials.
- Yoast SEO Blog – Practical SEO tips, especially good if you're using WordPress.
- Backlinko SEO Guides – In-depth guides and strategies for ranking higher in Google.
- Google Business Profile Help – Learn how to set up and optimise your local Google listing.
Need Help Getting More Jobs?
Let us handle your SEO while you focus on what you do best. Whether you're a plumber in Wollongong, a builder in the Sutherland Shire, or an electrician in Shellharbour, we’ll help you get seen by the people looking for your services.
Book a Free SEO Discovery Call and let’s chat about how we can grow your business.
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Let's Work Together
We're eager to collaborate and help take your digital presence to the next level. Feel free to look take a look at our SEO services, or our entire offering of services.
For a limited time we are offering a FREE 30-minute consultation session to help clients understand how they can increase their website traffic, contact us to book your session!
Please reach out to us with any questions, project inquiries, or just to say hello.
Keep an eye on our blog for insightful tips, industry updates, and success stories from our satisfied clients. We're thrilled to embark on this journey with you, and we can't wait to see your business thrive in the digital world.
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